PeiClothing
Fashion E-CommerceThe Challenge
PeiClothing struggled with an outdated WordPress site that loaded in 8+ seconds on mobile. Cart abandonment was at 78%, and the existing payment integration frequently failed, losing an estimated ₹50,000+ monthly in failed transactions.
The Solution
I built a custom MERN stack e-commerce platform with Cloudinary CDN optimization, Razorpay integration with retry logic, and a streamlined 3-step checkout, resulting in 50% faster load times and 34% reduction in cart abandonment.
Measurable Results
Real numbers from a real project. Here's exactly what changed after implementation.
Page Load Time
Cart Abandonment
Payment Success Rate
Lighthouse Score
Before vs. After
Drag the slider to see the transformation
Old WordPress site vs. New React e-commerce platform
Overview
A full-stack e-commerce solution built with the MERN stack (MongoDB, Express, React, Node.js). It features a robust product management system with a custom admin dashboard for inventory tracking and order fulfillment. We implemented secure JWT-based authentication to protect user data and integrated the Razorpay payment gateway for seamless, secure transactions. To optimize performance, we utilized an image CDN (Cloudinary) to serve high-quality product images in WebP format, reducing load times by 50%. The frontend uses Redux for efficient state management, ensuring a smooth and responsive shopping experience even as the product catalog grows.